Release Number : HEL101106

Date Of Press Release : 10th November 2006

EICMA INTERNATIONAL MOTORCYCLE SHOW

For more information : Editors please call Simon Lane at HEL on +44 (0) 1392 811601, fax him on +44 (0) 1392 811681 or email via Press Release.

Eicma Tremendous Success For HEL Performance

Exeter, Devon, UK - HEL Performance have recently exhibited at the Milan Motorcycle Show for the first time in the company's history. The stand, part of a collaboration of brands under HEL's Italian Distributor - Megamotor, which included Carbone Lorraine, Remus, PP Tuning, HEL Performance and Piper Cross Filters, was a tremendous success with a great deal of qualified leads.

Infact 21 new distributors were signed up to the brand at the show which has made HEL Performance decide on a bigger stand for 2007. "The response to our products was amazing" said Simon Lane, Managing Director of HEL Performance, "Not only did we meet with many of our current distributors we also had many meetings which have resulted in the brand growing even stronger across the world and HEL Performance has the most world wide distributors of any motorcycle brake line manufacturer. Obviously the UK market, in which we are the number one motorcycle brake line manufacturer, is important to us but as a company always looking to the future it is important for us to make strong and longterm connections with distributors around the globe to further strengthen the brand."

More information on Eicma 2007 can be found at the following link : Eicma 2007.

Further information can be obtained by contacting Simon Lane at HEL Performance on +44 (0) 1392 811601 or via email.

www.helperformance.com